A practical guide to starting an affiliate (CPA) network

Your own CPA network.
Start with a clear plan.

Learn the business, find your first partners and get your tracking right. Ten practical lessons, in plain English, to help you prepare your first campaign.

Start the free guideNo sign-up. Read at your own pace.

Why build your own CPA network?

Your relationships.
Your own business.

Connect an offer worth promoting with an audience you understand. Build your brand around making that partnership work.

The advertiser

A useful offer

Your network

Your brand, relationships
and tracking tools

The publisher

The right audience

Start with one offer, one publisher and a reason for both to choose you. See how the business works in lesson 1.

  1. Lesson 1

    Understand the business

    Who does what, how money moves, and where to begin.

    8 min read
  2. Lesson 2

    Choose your first niche

    One group of customers. One market. One result.

    5 min read
  3. Lesson 3

    Find your first advertiser

    Agree on a product, rules and a small first test.

    5 min read
  4. Lesson 4

    Find your first publishers

    Start with a few partners and clear rules.

    5 min read
  5. Lesson 5

    Plan your budget and payouts

    See what comes in, what goes out, and when.

    5 min read
  6. Lesson 6

    Set up your network

    Check the basic settings before adding an offer.

    14 min read
  7. Lesson 7

    Add your first offer

    Set the rates and make a link for one publisher.

    10 min read
  8. Lesson 8

    Test your tracking

    Follow one test visit through to a recorded result.

    12 min read
  9. Lesson 9

    Understand postbacks

    See who sends each automatic result message.

    9 min read
  10. Lesson 10

    Run it week by week

    Build a routine for quality, reporting and payouts.

    5 min read

A little help with the setup.

Want a hand configuring OfferDaemon, testing your tracking or keeping things running? Tell us where you are. We’ll scope the work with you.

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