Your first launch checklist.

Work through it before accepting live traffic. An unchecked item is your next task. Your ticks stay on this page until you leave; print a copy to keep your record.

Network / pilot: ____________________Reviewed by / date: ____________________

Define the pilot

One audience, market and payable action are defined.The advertiser permits our network and proposed traffic.Pilot limits and stop conditions are agreed.Read the related lesson ↗

Agree the commercial terms

The conversion definition, rate and currency are written down.Approval, rejection and adjustment rules are clear.Payment dates, invoice requirements and dispute contacts are recorded.Read the related lesson ↗

Prepare your publishers

Each publisher’s identity and traffic source have been reviewed.Payout rules and payment timing have been agreed.Each publisher has the right offer access and its own tracking link.Read the related lesson ↗

Check the money

Revenue, publisher obligations and operating costs are separated.A cash schedule includes the gap before advertiser receipts.A delayed-payment scenario and pilot exposure have been reviewed.Read the related lesson ↗

Configure and test

Offer rates, destination and visibility match the agreement.A test click reaches the advertiser and appears in reporting.The advertiser returns the original click ID.The conversion has the correct offer, publisher, values and status.Any publisher postback and test-billing treatment are checked.Read the related lesson ↗

Assign the operating work

Daily checks and the weekly review have named owners.Partner support, pause requests and discrepancies have a process.Payment reconciliation and authorization are assigned.Changes will be recorded, communicated and tested.Read the related lesson ↗

BEFORE YOU OPEN THE PILOT

Resolve open essentials, confirm partner agreement and keep your test evidence. Completing a checklist does not guarantee commercial results.

MyCPANetwork · mycpanetwork.com/launch-checklist/

mcMyCPANetworkTHE NETWORK BUILDER’S FIELD GUIDE

An educational project by the team behind OfferDaemon.

About Privacy Get in touch